Archive for the ‘E-mail Marketing’ Category

Sales Engineer Wanted

Август 14th, 2009

Things are growing yet again at work and with it the number of people needed to keep things flowing smoothly. This time it’s the Sales Engineer team that needs a new person, working in the Baltimore/Washington area (our home office):

Responsibilities

  • Provide exemplary pre-sales technical expertise through technical and product presentations, product demonstrations, pilot implementations, beta program administration, consistent communication, and on-going technical consultation.
  • Translate complex technical problems for non-technical clients as well as translating non-technical specifications into precise technical requirements.
  • Meet with clients to evaluate their current systems and needs and make recommendations for software and hardware and integration.
  • Travel approximately 30% in support of sales and customer activities.
  • Respond to RFIs, RFPs and serve as liason between the sales, technical and support teams.
  • Play a pro-active “Technical Account Management” role within strategic accounts including relationship and business development activities.

Experience Required

  • Bachelor’s degree in IT-related field or relevant experience.
  • 2 – 5 years of experience in a software pre-sales, post-sales or related role.
  • Keen desire and enthusiasm to assist prospects in understanding the value proposition of the technology and helping customers improve their business processes.
  • Strong inter-personal, oral and written communication skills a must.
  • Experience with large enterprise software a plus.
  • Experience in the email marketing industry a plus.

This is a great chance to work for a solid company that is going places with a really great team of people. If you’re interested please send a resume to jobs@messagesystems.com.


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Getting Images Turned On by Default in Gmail

Июль 24th, 2009

According to the MailChimp blog there’s a new program in place at Gmail that allows images in a message to be turned on by default with the following requirements:

  • There has to be authentication in place (either SPF or DKIM).
  • The recipient has to have sent at least 2 messages in the past to the sender.

Now that second one can be a challenge since a lot of senders do not use a reply-to address that their customers are sending to (in fact many use a noreply address), meaning that none of their subscribers will accumulate two sends and therefore never see images on by default.

Essentially senders need to start using a reply-to address that customers can use, and ideally one that they would otherwise use. As an example a support@ address would be used independently of the mailing, adding the potential that the subscriber has previously sent a couple of messages in, turning on images in the message.

Not only does this get your images turned on in a message but you get greater customer interaction and engagement in the process. While it may lead to an increased incoming mail flow (on a list of 18,000 I get around 10 replies per mailing), I think it’s worth the added effort.

Read the official Gmail announcement at http://gmailblog.blogspot.com/2009/07/now-displaying-images-in-messages-from.html.