Archive for the ‘marketing’ Category

Changing Name and Improving Focus

Январь 8th, 2012
You might have noticed that this blog changed name and URL. Instead of having one single blog for everything, I decided to split my blogging activities in two separate blogs.

If you're interested in MySQL, Oracle, Databases, Business Intelligence, Open Source, Cloud, etc. this is the place to be. Blog's new name is Data & Co.
A big "Thank you!" to David Stokes who moved all the planet.mysql.com references to the old blog to this new one.

On the other hand, if you'd like to read about communication, marketing, advertising, PR, soft skills, etc. feel free look at Publicime.  Please see the introduction of my new blog here. I've moved non-technical articles to this one to make sure my posts on Data & Co are exclusively technology-centric.

This will result in better focus for both blogs and I won't annoy you with topics you're not interested in. The old url is redirecting to Data & Co. by default.






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2011, A great year for MySQL in review…

Декабрь 29th, 2011
I see so many posts on what happened to company X, product Y and dream Z that I couldn't resist the temptation to summarize this great year for MySQL. At the end of 2010, Oracle did an announcement we were all waiting for: MySQL 5.5 is GA! Another year has passed since then and it's time to reflect on what has been done.

I know this is a long post. I tried to rewrite it at least 10 times to make it shorter, but I couldn't condense the list. Hence, I wrote a summary in the beginning for those who don't want to read it all.

I believe that 2011 was an exceptional year for MySQL and I really enjoy being part of this team. I wish all of us a lot of success and fun in the years to come!

Summary:
Oracle released many MySQL 5.6 and MySQL Cluster 7.2 DMRs accompanied by new versions of MySQL Enterprise Monitor, MySQL Enterprise BackupMySQL Workbench (and utilities), MySQL Proxy, MySQL Cluster Manager and Connectors.

The MySQL team unveiled new products like the MySQL Installer for Windows and Oracle VM Templates for MySQL. Besides, the MySQL Enterprise offering has been enriched with new commercial extensions. MySQL can now be leveraged as one of the Oracle data management solutions with new certifications and the integration with My Oracle Support increased the business value of customers' investment on Oracle technologies.

Additionally MySQL presented at mayor events across the world and won a few awards.


Long List:
If you're still reading, below you can find an hopefully-extensive list of announcements and blogs (in reverse chronological order). I've mainly covered product releases, events and awards. Please let me know if I missed something.

Products: 
Dec 26 - MySQL Workbench 5.2.37 Has Been Released
Dec 20 - MySQL 5.6.4 Development Milestone Now Available!
Dec 02 - MySQL Enterprise Monitor 2.3.8 is now GA!
Nov 28 - MySQL 5.5.18 Debian packaging now available
Oct 10 - New MySQL Enterprise Oracle Certifications
Oct 10 - MySQL Utilities 1.0.3
Oct 07 - MySQL Cluster 7.2 (DMR2): NoSQL, Key/Value, Memcached
Oct 03 - More Early Access Features in the MySQL 5.6.3 Development Milestone!
Oct 03 - New Development Milestone Releases & Certifications!
Sep 15 - New Commercial Extensions for MySQL Enterprise Editions
Sep 09 - MySQL@Oracle OpenWorld
Sep 06 - Oracle Enhances MySQL Installer and High Availability for Windows
Sep 06 - Oracle Enhances MySQL Manageability on Windows
Aug 19 - MySQL Proxy 0.8.2 Has Been Released
Aug 01 - More New MySQL 5.6 Early Access Features
Jul 19 - MySQL Enterprise Backup 3.6 - New backup streaming, integration with Oracle Secure Backup and other common backup media solutions
Jul 18 - Simpler and Safer Clustering: MySQL Cluster Manager Update
Jul 06 - Announced Oracle VM Templates for MySQL
Apr 12 - MySQL Cluster 7.2 Development Milestone Release - NoSQL with Memcached and 20x Higher JOIN Performance
Apr 11 - Top Features in MySQL 5.6.2 Development Milestone Release
Apr 11 - Introducing the MySQL Installer for Windows
Mar 15 - Oracle Enhances MySQL Enterprise Edition

Events:
Oct 26 - A lot of MySQL Events in Europe
Oct 12 - MySQL Roadshow in Germany
Sep 16 - OTN MySQL Developer Day in London
Aug 08 - OTN Developer Day: MySQL is Coming to Washington, DC
Jul 14 - New “Meet The MySQL Experts” Podcast Series
May 13 - Upcoming MySQL Events in Europe
Apr 26 - OTN Developer Day for MySQL - Santa Clara, CA
Mar 25 - MySQL (and Cluster) at Collaborate and O'Reilly MySQL Conference
Mar 14 - First Ever MySQL on Windows Online Forum - March 16, 2011

Awards:
Dec 15 - MySQL Wins Best Open Source Product of 2011 Award
Jun 03 - MySQL Wins the php|architect Impact Award for Data Management
Jan 17 - MySQL Makes the Cover of Oracle Magazine

To all MySQL customers, partners, colleagues, developers, users, advocates or aficionados: Thank you for this terrific year! Go MySQL!



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Fast Company is searching for 2010′s Most Influential Person Online.

Июль 29th, 2010
I admit this is not closely related to my day-by-day activities, but I find the experiment interesting.

MySQL is the most popular open source database, particularly in the Web. Both twitter and facebook are avid users of MySQL. MySQL has influenced plenty of projects, has contributed to the creation of a multiplicity of social networks and it's behind many intriguing entrepreneurial ideas. The question is: how influential are you?

Fast Company started a project to measure how much we influence the online communities. Here is the description coming from their website.
We started with a simple question: Who are the most influential people online right now?
That's what The Influence Project is designed to answer. By participating, you will have your picture appear in the November issue of Fast Company magazine as part of an amazing photo spread. The more influence you demonstrate, the bigger your picture will be.
You may discover that you're more influential than you think.
Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. When you post a link or recommend a site, how many people actually bother to check it out? And what's the likelihood of those people then forwarding it on? How far does your influence spread?
This is the type of influence we're looking for. We want to find the most influential person online. Who knows? It might even be you.

Participate to the project by clicking here.



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Appraising Your Investment In Enterprise Web Analytics

Октябрь 17th, 2009
In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago. I can stay up to date on what my US or Japan colleagues are doing. I can read articles and thoughts written in unknown cities all around the globe.

We are all on the web; MySQL is so popular because of the web I'll say. Whether you have a small niche blog or you are a famous writer in your field of expertise, you should care about analyzing your readers. This becomes more important if you are a company willing to publicize products on the web.

I just found this interesting Google sponsored Forrester research that may be captivating for all of us.

Good reading.
Luca



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Four short links: 5 October 2009

Октябрь 5th, 2009

  1. Brown Cloud Marketing -- advertorial "interviewing" GM of a company offering "DNS in the cloud". This might be a worthwhile service, but the way he markets it (by saying open source is "freeware" and the market leader is "legacy") reveals a rich vein of bozo. Freeware legacy DNS is the internet's dirty little secret (actually, it's the reason we have a functioning DNS), Nominum software was written 100 percent from the ground up, and by having software with source code that is not open for everybody to look at, it is inherently more secure. (security through obscurity is equating clothing with being naked yet blind). The Internet kindly did the poor man's homework: screenshot of a cross-site scripting vulnerability in their customer portal, a Nominum security advisory from 2008, and the Nominum web server is running Linux, Apache, and PHP (all legacy freeware yet apparently not the Internet's dirty little secret). (via Bert Hubert and Securosis)
  2. Public Annotations on Healthcare Bill -- using technology from SharedBook, Congressman Culberson hoped to get citizens marking up the healthcare bill. They're using the software but many are just commenting on page 1--turning the hosted annotation platform into a forum with an odd user interface. It's a UI challenge: designing a way to let focused people comment on specific things, while also permitting impatient unfocused people to comment on the general topic. It's like asking for a SmartCar that seats 80. See also OpenCongress and their annotation system which also has hundreds of comments on the first few lines of the bill (including 39 on the one line "111th Congress"--apparently more contentious than you'd think!).
  3. MyConnPy -- pure-Python MySQL client library, useful because it requires no C compilation to install (and thus can work on systems without C compilers installed, e.g. mobile). (via Simon Willison)
  4. The Infinite Book -- design concept for an ebook reader (not a product you can buy yet). Sexy. (via Gizmodo)


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